further together.
A strategy partner for leading and emerging companies in payments, fintech and gaming. One point of contact, a global partner network behind it.
Taking your business to the next level
Bespoke advisory, financial consulting and data-driven insight, shaped around your pace and your industry.
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Business plans
A strategy drafted for your needs, your timeline and your vertical, from market entry to the numbers that back it.
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Payments and financial logistics
Card processing, payment partners, compliance and the financial plumbing in between, with accountancy support when you need it.
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Monetisation and optimisation
For retail merchants and digital businesses: choosing the right monetisation model and tuning how traffic and money flow through it.
- Business plan
- QBR
- Recruitment plan
- 30-60-90 forecast
- CRM logistics
Good with numbers
- Years of experience
- 20+
- Qualified experts
- 6
- Clients every year
- 20
- International partners
- 5
Small enough to care, connected enough to deliver
Ssoei was founded by Dany Houl after two decades in commercial leadership across payments, fintech, cloud and gaming, at companies including Apple, Google, VMware, Checkout.com and Nuvei.
Our motto is “further together”. Whether you are a global enterprise or the bakery on the corner of your street, you get attention to detail, an ethical approach and a plan built for your business, not borrowed from someone else’s.
What clients say
“He has been great at making sure all parties are engaged in what is a very complex project, from compliance, CC processors, and technology integration. Dan gives you his undivided attention even though he looks after a huge market. Thank you Dan for all the support.”
“I’ve worked with Dan for a while now as both client and partner, and it’s been an exceptionally enjoyable experience. When it comes to the esports and gaming space he’s engaging, passionate and hard working as well as professional. A thoroughly refreshing experience all round, and I’d urge anyone to work with him if they’ve the chance!”
“I have worked with Dan as a partner for a while and he is highly driven, with a positive attitude to resolve and clear any hurdles to make things work. Dan has extensive contacts in the industry and a strong knowledge and understanding of the payment industry. He is the go-to man if you have any questions or need help. Glad to have worked with Dan, and I look forward to working closely with him again.”
Who we work with
The brands we have delivered for, and the global expert networks that bring us into their projects.








